Your community is having conversations right now about what they want, what they hate about your competitors, and what would make them buy. That intelligence should be driving your strategy, your campaigns, and your content.
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The problem
Without community intelligence, you are making decisions based on incomplete information. What to spend on, what to say, which products resonate, which messages land. Your community already has the answers. Most brands just never ask.
Paid media only works when the creative, copy, and offer match what your audience actually cares about. Without community intelligence, you are guessing at all three.
Your audience is comparing you. Complaining about rivals. Asking for things nobody is offering yet. That is your competitive advantage, sitting in plain sight.
The words your brand uses and the words your community uses are often completely different. Closing that gap can transform the performance of everything you put out.
Surveys, focus groups, and internal assumptions tell you what people think you want to hear. Community conversations tell you what they actually think and want.
How it works
You give us context. We do the deep work. You get a clear, structured report with everything your team needs to move.
Brand name, niche, top competitors and any specific questions you need answered. Takes 15 minutes.
We map and mine the communities where your audience actually lives. Reddit, Facebook groups, forums, Discord, YouTube and beyond.
A single, structured strategy document delivered within 5 working days. Not a dashboard. Actionable insight.
A 60-minute debrief call so nothing gets lost in translation and your team knows exactly what to do next.
What you get
Every report covers the same core framework, tailored entirely to your brand, niche, and competitive landscape.
Every online space where your audience lives and talks. Subreddits, Facebook groups, Discord servers, niche forums and YouTube communities.
What they love, what frustrates them, and what they keep asking for. Broken down by topic, frequency and feeling.
How your rivals are showing up in community spaces, what is working for them, where they are getting criticised, and what gaps they are leaving open.
The exact words, phrases, formats, and references that resonate with your audience. Ready to hand straight to your creative and copy teams.
The unmet needs, unanswered questions, and white space in your niche that your brand could credibly own right now.
Exactly how to show up in these spaces without coming across as a brand doing marketing. Where to start, what to say, and how to build trust.
3 to 5 things your team can do this month, ranked by impact and effort. No strategy doc should end without it.
Pricing
A mid-tier social listening tool costs £500 to £2,000 a month and still requires your own analysis. Our report delivers more insight for a fraction of the cost, and you own it outright.
Add-ons
A focused deep-dive into how 3 to 5 competitors are being discussed across community spaces. What people praise, what they complain about, what they wish existed. Delivered as a standalone competitive positioning brief.
Pre-launch deep dive for a specific campaign or product release. We analyse community sentiment around your objective and deliver a targeting brief your team can use directly.
A platform-specific content plan built directly from your community insights. Includes post formats, angles, and copy direction. Ready to hand to your content team on day one.
We identify the trusted voices, power users, and micro-creators who already have influence in your niche communities and outline how to work with them authentically.
A monthly snapshot of what is shifting in your community. Emerging trends, changing sentiment, new competitor moves, and one priority action for the month ahead.
Get started
Book a free 30-minute discovery call. We will show you exactly what kind of intelligence exists in your niche before you commit to anything.